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Advocacy brainstorming – Part 3/3 Customer advocacy
Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 2/3: Marketing theory applied to advocacy Continuing from Friday’s post, here’s some thoughts we had about how to take...
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What’s new? Top social media stories
This week’s top stories is for all those who are social media (professional) lovers. We’ve selected articles which will help you to find your target audience and how to respond to criticism on social...
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SoMazi’s Educational Package – Social media for financial institutions – part 1
We live and breathe social media here at SoMazi, and one of our main goals is to help brands to promote their businesses and enhance their online presence. With that in mind, we have developed an...
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What’s new? Top social media stories
This week’s top stories are fashionable: we’ve selected articles tailored to your social media needs. They could help you to achieve a lean (and successful) social media marketing strategy. We also...
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SoMazi’s Educational Package – Social media for financial institutions – part 2
Data shows us that social media is gradually becoming a major – if not the most – important communication channel between financial institutions and clients. More than a mere one-way institutional...
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SoMazi’s Educational Package – Social media for financial institutions – part 3
Did you know that brands with high advocate populations get 264% more earned media impressions than average brands? It’s crystal clear that advocates are important – even decisive – for a...
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IBC TV News interview: embracing social media
As demonstrated in a recent story by IBC TV News, using social media isn’t just about sending messages – it’s also about gaining valuable insights from your audience. With viewers now finding new ways...
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CNBC interview – Maz Nadjm’s tips on how to avoid a corporate Twitter disaster
After the recent Twitter Q&A disasters from British Gas and Ryanair, it’s about time companies and executives learnt the basics before taking to the socialsphere, from proper preparation to solid...
View ArticleBloomberg interview – How can brands avoid #askjpm’s Twitter backfire?
In November JP Morgan was under attack. Not in terms of economic policies but in terms of social conversation on Twitter. After promoting a Twitter chat with one of its senior executives, the JPMorgan...
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Social Media as a Tool for the Diplomatic Community
Social media’s involvement in brand development and management reaches further than just consumer brands. Our CEO, SoMazi founder Maz Nadjm, was invited to share and discuss his thoughts alongside...
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